William Carr Gallery
No matter what your level as a photographer, whether you’re an amateur, professional or pro in the making, having a killer portfolio is always a good idea. A well-designed portfolio can present your best work in an exciting way, and if you’re looking to break into pro ranks, is invaluable as a calling card during interviews.
Nowadays, everything’s digital, including portfolios; however, if you’re looking to go pro, having a good old-fashioned binder type portfolio is highly recommended.
There are some key questions you should ask yourself before you start creating your portfolio:
1. What’s its purpose? Do you want a portfolio to show your work to your friends, or are you looking for work?
2. Are you looking to capture a particular time or place? A mood? A style?
3. If you’re looking for photography-related work, are you planning on highlighting your current work across all genres, or rather a specific job / theme / style that caters most to the prospective job? A portfolio can be as subjective or selective as you want it to be, depending on your ultimate purpose.
4. You can choose to present your photos aesthetically, chronically or theme-based. Again, think of the most effective impact based on your goals.
Here are some tips when building a killer portfolio:
1. Include the following: a very short statement about the theme/content of your portfolio, a listing of photographs and thumbnails of your images.
2. Make sure to express your own voice. As a photographer, you’re a visual artist and your portfolio should represent you as such. Express yourself.
3. Make sure your portfolio is accessible: keep it clean, organized and uncluttered. If you’re creating an online or digital portfolio (a good idea for freelancers since digital portfolios reach a broader audience, and can connect you with prospective clients around the world), don’t let the web portfolio design overwhelm your own photographs. Eye-catching headings and intricate designs might look good, but only if they don’t take away from your own work. Sell yourself, not your portfolio’s design
4. Don’t forget to update your photos as the need arises. Keep your portfolio fresh, making sure that your images visually explain your strengths and versatility as the visual artist you are.
5. Always make sure that your contact information is included within the contents of your portfolio.